This week, or as soon as you have some time, you’ll want to add a page about your 12-week course (or other fall workshop) to your website. Here are some things to include in your description:
- How the lives of those who take it will be changed by taking it
- What problems keeping people up at night you’ll offer solutions to
- Whether there’s an upper or lower age limit
- What group this course will most help
- Why people should register now instead of waiting (a discount? some prework you’ll email them? a meet-your-classmates call? limited space in the course?)
- Maybe a photo of yourself, especially of you doing something relevant to the course topic
- How the course will be delivered: downloads? teleclasses? webinars? emails? videos?
- When the course meets
- For how long it meets on each date
- Whether there will be a way to make up missed meetings
- How much homework, if any, you’ll assign
- What you’ll do about any holidays or religious holy days that fall within your schedule
- If they get a certificate of completion
- What guarantee you offer and how long they have to request a full or partial refund
- What you’ve done before or written that qualifies you to offer this course
- Kudos or testimonials from those you have helped or taught
- What information you need from them to get them registered
- And a way to send you their money
On that last one, you can collect registration fees pretty easily by integrating AWeber and PayPal (there are instructions on the AWeber site).
Or you can use Eventbrite.com.
Or you can install Moodle (free software) on your web domain if you have lots of different information and downloads to share during each week of the course. It’s like WordPress for courses, and it makes using your PayPal account to collect registration fees pretty simple. Many web hosting services will set up the basic site for you, and you can add a link to the Moodle site’s main page to your WordPress menu.
Or if you want to get a bit fancier and spend a bit of money, you can build your course as posts in a WordPress category and use DAP (DigitalAccessPass.com) to handle registration and access to the course pages by registered users only. The folks at DAP can help with setup. DAP is what we use for all of Barbarasclub.com, including WriteSpeak. DAP works with PayPal and many other payment systems, and it integrates with AWeber and other email services.
That’s all for this week. Next week’s assignments will arrive on Monday.
If you need any help, please check the WriteSpeak Help Page or send an email to email@example.com.